Wine distribution channels to consumers in Russia
The Russian wine market is divided into two sectors by its sales channels to the consumer – the on-trade and the off-trade. The off-trade, or retail sector, sells the finished product to the final consumer, without processing it into other products or dishes, while the on-trade (hotels, restaurants, bars, etc) sells both finished products and processed products - in the form of cocktails and drinks based on sparkling and still wines.
Concerning sales structure, both in terms of volume and value, the off-trade prevails in Russia, due to the characteristics of its consumption culture and Russians' income level. Wine is often drunk at home in Russia, rather than in public places such as restaurants, bars and cafes.
The "Consumption in Russia - 2019" report shows that, when purchasing alcohol, Russians place the highest trust in Duty Free shops followed by specialist alcohol stores. Moreover, Russians are extremely concerned about counterfeit alcohol products when making purchases in traditional stores.