21 - 22 March 2022
Leading Wine Show Russia

Growing your business
The one and only international B2B event for wine in Russia, Ukraine and CIS.

The only international wine show in Russia and Ukraine.

The meeting point for producers from all over the world with distributors and representatives of retail and restaurant business from Russia, Ukraine, Baltic and other CIS and bordering countries.
Since its very first year, 2002, Leading Wine Show has become the most successful event in the food and beverage segment in Russia, Ukraine and boarding countries.

This is a B2B event for companies that offer the best wine production from all over the world, who wish to establish new contacts and strengthen old ties on the Russian, Ukrainian and CIS markets.

With our localized approach, we ensure that the messaging resonates strongest with each market and segment and that all marketing, PR, online and consumer promotions are fully integrated.
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Current Trade Facts
Ukraine becomes lucrative market for wine producers from all over the world
Wine import 2020
in Ukraine
In 2020, Ukraine imported 54 mln liters of wine on 129 mln euro – 54 million litres. One-third of the wine was imported from Italy – €41 mln (13,4 mln litres), and this is 27% more than in 2018! Next is Georgia – €20,8 mln (+11% to 2018) and France €18,4 mln (+8% to 2018). Spain with its 13.1 million Euros has grown significantly by 30% compared to 2018! Fifth in the ranking of importers is Germany – €6,8 mln.
Ukraine spirits import report
In 2020 Ukraine has imported spirits on 205 mln euro – 23 mln liters of pure alcohol.

United Kingdom – €35,0 mln;
Germany – €32,6 mln;
Georgia – €27,5 mln
USA – €10,7 mln;
Ireland – €11,1 mln
Ukraine cancels import duty
Ukraine lifted import duties on wine produced in the European Union starting on Jan. 1, according to the Economy Ministry. It is one of the obligations the country undertook when it signed the association agreement with the EU in 2014. According to the agreement, European producers can export wine to Ukraine for free in 2021. Before that, they paid 0.3-0.4 euros per liter.
Wine market in Russia
According to the World Health Organisation (WHO) report for 2018, the amount of alcohol consumed per capital in the world has not decreased since 2010. Worldwide, wine is the 3rd most popular beverage (11.7%) following strong alcoholic drinks (44.8%) and beer (34.3%).

According to the International Organisation of Vine and Wine (OIV), wine consumption in Russia increased by 7.7% from 2014 to 2018. Consumption of wine in Russia stood at 1.19 billion litres in 2018.

According to the Deloitte Research Centre report "Consumption in Russia - 2019", (hereinafter referred to as the "Consumption in Russia - 2019" report), the most popular alcoholic drinks among Russians are beer (63%), still wine (59 %), cognac (45%), sparkling wine (41%) and vodka (36%).

Hence, we can conclude that there is clearly significant demand for wine in Russia and this is also growing.
Wine import to Russia
According to the OIV, wine imports to Russia amounted to 410 million litres in 2018. In addition, from 2014 to 2018, there was a decrease in wine imports to Russia of 13% by volume.

Russia's decline in wine imports amid growing consumption indicates an increasing demand for Russian wines on the domestic market.

In 2019, the largest wine exporters to Russia were Spain, Italy, Georgia, France and Moldova (according to the Federal Customs Service of Russia).

The largest importers of wine to Russia are the companies Simple, Luding, Mistral Alco, Alianta, Aroma and Polini Import.

Russian law does not permit individual entrepreneurs to import and export alcohol products, as they cannot obtain a licence from the Rosalkogolregulirovanie for wholesale trade.
Wine distribution channels to consumers in Russia
The Russian wine market is divided into two sectors by its sales channels to the consumer – the on-trade and the off-trade. The off-trade, or retail sector, sells the finished product to the final consumer, without processing it into other products or dishes, while the on-trade (hotels, restaurants, bars, etc) sells both finished products and processed products - in the form of cocktails and drinks based on sparkling and still wines.

Concerning sales structure, both in terms of volume and value, the off-trade prevails in Russia, due to the characteristics of its consumption culture and Russians' income level. Wine is often drunk at home in Russia, rather than in public places such as restaurants, bars and cafes.

The "Consumption in Russia - 2019" report shows that, when purchasing alcohol, Russians place the highest trust in Duty Free shops followed by specialist alcohol stores. Moreover, Russians are extremely concerned about counterfeit alcohol products when making purchases in traditional stores.
With Leading Wine you can strongly position your brand in Russia, Ukraine and CIS.

Here is how we can help you achieve this and enhance your sales through the right channels.
Market research and analysis
Identifying and prioritising specific target markets and segments is key. We help you identify just how big your industry is in terms of revenue and numbers of players.

Keeping up with trends (technological, cultural, demographics) is also important and we scour industry and news sources to identify those trends through an in depth analysis of the market.
Strategic planning
We can help you clarify your mission and vision, and reach your goals in your targeted market based on your current situation.

Leading.Wine identifies marketing, PR and communication opportunities, which would be in line and determine an action pan to reach your objectives.
Digital promotion
With its own digital department, Leading.Wine offers clients online marketing strategies and social media services (Facebook, Instagram, etc coverage and maintenance).

Our digital approach covers all relevant fields like website analysis, SEO, SEA, digital and social advertising, whilst working with the most connected of influencers in each market to push your brand digitally.
Branding and content creation
At Leading.Wine we strategically create and design content to successfully position your brand in the long run in your targeted market.

Having conducted numerous campaigns - covering print, TV, online and social media, and experimental marketing - we can deliver uniques projects with a strong ROI for your business. We are experts in developing your brand or product into a well-recognised player in the market.
Trade mission coordination
Whether alone or with partners, single or multi-city, media or trade-focused, we organise sales missions, roadshows and trade shows to help you increase your exposure in the market. From effective meeting scheduling, to consistent follow up, we take care of all the details.
Exhibition and event management
You need a creative idea for a product or brand launch? Or you need to secure a front row spot in the of the leading exhibitions of your targeted markets?

Leading.Wine is experienced in representing clients at key industry events and experienced in organising memorable events such as Leading Wine Show, which is the most successful event in the food and beverage segment in Russia, Ukraine and boarding countries.
Leading Wine Retail Partners
Leading Wine Media Partners