WINE EDUCATION

EDUCATION?
Wine education
Wine education is becoming increasingly popular in Russia and Ukraine. Feedback from a number of Russian and Ukrainian wine school managers suggests that the demand for professional and amateur courses was growing rapidly before the start of the COVID-19 pandemic, as were the requirements for teaching staff qualifications.

Around 67 schools currently provide wine education in Russia and Ukraine. Half are located in Moscow, 27.8%, St Petersburg and in Kiev 22.2% as well as other cities.
WSET (Wine & Spirit Education Trust) level 1, 2 and 3 courses are increasingly popular and the number of WSET accredited providers in Russia is growing; there are currently nine.

Russians and Ukrainians who have sufficient English-language skills and income prefer to pursue their wine education abroad.

Wine literacy among population is also growing. The "Consumption in Russia - 2019" report indicates that 46% believe that they are well-versed in alcoholic beverages and are confident in their choice. Residents of Moscow, St Petersburg and other cities with over a million inhabitants are better versed than others in alcoholic beverages. Men are generally more confident in choosing alcohol than women (59% versus 33%). As income levels increase, so does the proportion of those who are fairly well-versed in alcoholic beverages: from 38% among low-income respondents to 57% for high-income respondents.
Education is the passport to the future, for tomorrow belongs to those who prepare for it today.
new tendencies?
Wine bloggers
Wine blogging is very popular in modern Russia and Ukraine, and the popularity of individual wine bloggers is not connected to the level of their wine education or industry experience. Each case is individual. There is no censorship of this type of activity in Russia - everyone is entitled to express their opinion. The most popular social networks for Russian wine bloggers are Instagram, Facebook, Telegram and YouTube video hosting.